Environment committee  Okay, I'll do it very quickly. Our marketing strategy is to get it into the hands of the most producers in the least number of moves. That means we're working with groups like the watershed districts so that they can use it for their staff and also get it to people in their jurisdictions.

Environment committee  Absolutely, and thank you for the nod on the Canada's Agriculture Day. I'm very pleased to be here today. To the uptake of the beef producers, we have beef producers among MFGA, so we're able to access their infrastructure, and we've also had Steve speak to the Canadian Cattlemen's Association as well.

Environment committee  That's a really good question. It's certainly one that we're constantly dealing with with our farmers. One thing that we do need is data. We need on-farm research. We need a little bit more support to show the great work that farmers are doing and to build up that graph type of knowledge around some of the land use and some of the practices that are being used.

Environment committee  Good afternoon, Mr. Chair. Thank you for inviting us to be here. We are extremely grateful. As a farmer-led non-profit organization with more than 30 years of history, Manitoba Forage and Grassland Association is extremely sensitive to the needs of those farmers who rely on the land for their livelihood.